21 November 2017

Personal data, privacy and identity

By Alvaro Hidalgo - Managing Director, FIRST LOGIC Consulting - Chair HFTP´s GDPR Task Force

The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.

Alvaro Hidalgo

With 30 years of global business experience and public & private sector expertise in corporate finance & privatization with Credit Lyonnais and World Bank/UNOPS, Alvaro Hidalgo moved towards the hospitality industry, leading large resort & transformation projects in Morocco and Brazil. As Managing Partner of FIRST LOGIC Consulting, his firm provides strategic and financial advisory to the hospitality industry in market entry and greenfield projects, as well as restructuring & turnarounds. 
His expertise in the implementation of traceability processes led him to identification and identity projects and thus to the application of the new EU General Data Protection Regulation (GDPR).  Alvaro is now CFO & member of the Advisory Board of Biocryptology, a start-up deploying a Universal Identity platform. He also contributes to HFTP and, as Chair of its task force on the GDPR and the Hospitality DPO, he leads the HFTP´s project to guide the industry through its adaptation to the new legal framework. Alvaro also collaborates with Les Roches International School of Hotel Management, teaching in its Postgraduate and Executive Programs.


Personal data, privacy and identity | By Alvaro Hidalgo

The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.

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